Southeast Toyota Distributors is the world’s largest independent distributor of Toyotas. The company was established in 1968 when Jim Moran partnered with Toyota Motor Sales to help expand the automaker’s presence in the U.S. market. Today, Southeast Toyota distributes vehicles, parts and accessories to 176 independent Toyota dealerships in Alabama, Florida, Georgia, and North and South Carolina. Vehicles manufactured in North America and Japan are processed at the company’s facilities in Jacksonville, Fla., and Commerce, Ga. Southeast Toyota also supports dealers through regional sales and marketing, customer service, accessory development and sales, Fleet sales, and transportation and logistics.
Fast Fact: SET dealers sell 20 percent of all Toyotas sold in the country (retail and fleet).